In April 2018, SAJIDA launched the “WASH4UrbanPoor” project in collaboration with WaterAid with the aim to address the challenges and WASH requirements for under-served communities in the Dhaka South City Corporation (DSCC). This project seeks to ensure improved environmental health and resilience of WASH for deprived urban poor living in slums and low-income settlements. Funded by the Swedish International Development Cooperation Agency (SIDA), the project is scheduled to run till December 2022 and is interlinked with SDG Goal 6 – Aims to achieve universal, sustainable, and equitable access to safe drinking water, sanitation, and hygiene by 2030.

Major activities of the project are:

1. Increase awareness raising and provision of climate resilient WASH services to address needs among target communities;
2. Improve local governance in pro-poor WASH service delivery and coordination with other services in target cities and towns;
3. Evidence based advocacy to improve WASH policies and strategies in favour of the urban poor.

Besides specific activities, SAJIDA Foundation is partnering with Dhaka Water Supply and Sewerage Authority (DWASA), City Corporation, and other service providers to ensure safe water for these underprivileged people by warranting legal access to water facilities. Additionally, ensuring easy access of pavement dwellers to these WASH services is another key objective of the project.

The Center for Disease Control suggests following these five steps:

1. Wet your hands with clean, running water (warm or cold), turn off the tap, and apply soap.
2. Lather your hands by rubbing them together with the soap. Be sure to lather the backs of your hands, between your fingers, and under your nails.
3. Scrub your hands for at least 20 seconds. Need a timer? Hum the “Happy Birthday” song from beginning to end twice.
4. Rinse your hands well under clean, running water.
5. Dry your hands using a clean towel or air dry them.

But what if you don’t have access to a sink and piped water? For most of the world’s rural households, the water they use from lakes and wells is often contaminated and soap is unavailable. Even if the water was clean to begin with, it is often stored in an open container where it is easily re-contaminated, either by animals, children playing with it, or people transferring water to smaller containers with dirty hands or jugs.

We can’t put sinks and indoor plumbing into all the rural households in the world. So we need something to fill the gap for those people who don’t have them.

Building upon our successes in getting toilets in Cambodian homes, developing options for handwashing. Like the latrines we design, these solutions have to be affordable, desirable, and feasible for local manufacturers and their customers.

Following our human-centered design principles, iDE talks to the intended users to identify if and how they currently wash their hands, if they believe handwashing is necessary, and when they believe it should be done. Based on these insights, they ask customers what it would take to increase how often they wash their hands and what they would expect a handwashing option to look and act like.

In Ghana, our design team addressed the specific needs for customers who had recently installed the Sama Sama latrine. We knew that handwashing options created for Cambodia would not work in Africa: water is scarcer and manufacturing methods more limited. Based on interviews, three directions were tested: (1) a water bucket with a hose attached located inside the latrine, (2) a water bucket with tap located outside the latrine, and (3) a combination “jerry can” and a bowl (called a “calabash”) that had small holes in the bottom for the water to drip through.

Even with a handwashing device, another challenge is getting users to consistently practice proper handwashing behavior. Barriers and accelerators for handwashing differ from place to place and from culture to culture. In Vietnam, even households who are aware of the importance of handwashing are unlikely to actually wash their hands in practice. In a recent survey conducted by iDE, 58 percent of respondents had a good understanding of hand hygiene, and 69 percent have handwashing facilities, but only 8 percent reported washing hands frequently. More effective behavior change messaging is needed to help households translate knowledge into action.

Currently testing different ways to trigger people to wash hands, including stickers about handwashing inside latrine doors and placing soap in convenient handwashing locations.

To design more effective hand hygiene campaigns, iDE wants to learn more about households’ motivations and barriers. Questions to be addressed include:

1. Is there a need for different messages for different demographics, such as toilet paper users and bidet hose users?
2. Will handwashing increase if soap is near the faucet closest to the toilet?
3. What is the likelihood of rural households keeping their preferred bar soap close to the toilet for handwashing?
4. What physical reminders are best suited to increase handwashing?
5. How can households’ preference for brand name soaps be leveraged to improve handwashing behavior?
6. How can behavior change for hand hygiene be integrated into iDE’s current sanitation marketing interventions?